Opportunity
High blood pressure (BP) affects millions of Australians and remains a major contributor to cardiovascular disease. Despite the availability of effective treatments and preventive strategies, BP control in Australia remains below that achieved in other countries.
Digital interventions have the potential to support self-management at scale, yet few have been co-designed with consumers or tailored to reflect diverse lived experiences. The burden of uncontrolled BP falls disproportionately on the most vulnerable populations, in our community, including older adults, women, and people from culturally and linguistically diverse communities.
Project Objectives
BP-CLIPS (Community-Led Insights for blood Pressure Support) seeks to address this gap through peer-led digital health intervention co-created with consumers with lived experience of high BP. The program uses short videos to promote behaviours known to lower BP, including healthy eating, physical activity, smoking cessation, stress management, and medication review. The videos are personalised by age, gender, and cultural background and delivered via SMS.
The project initially aimed to evaluate the effect of BP-CLIPS through a clinical trial. Following the award of complementary external funding, this project shifted focus on co-design, intervention development, implementation planning and creation of a scalable video repository. This work established the methodology, resources and implementation framework required to support future trial evaluation.
